Designing a digital ecosystem for Bitcoin mining operations

Customers often manage equipment hosted thousands of miles away. They need more than an online or offline status.

The experience had collected extra statuses and data over time and felt fragmented, while useful data that already existed technically wasn't surfaced well.

The next step was a proper place to manage listings and see past sales.

Then a pricing problem surfaced. Customers anchored their price to what they originally paid, even though miner values fall as more efficient hardware reaches the market.

Market-price guidance

Minimum, median and maximum for the model, with the customer's price placed on the range

An aggregated sales view adds recent models sold and their prices, so customers price from the market rather than from memory.

These weren't simple create-and-edit workflows. Each event carried its own operational states, costs, dependencies and teams.

My focus was making these lifecycle events understandable and actionable without exposing operational complexity customers didn't need.

Showing both the buyer's identity and what they spent raised a real privacy concern. I used pseudonymous identities, so referrers see the purchase and reward they need without seeing who the referred customer is.

I redesigned it in the current product language and made it more flexible: more ways to pay (ACH, debit and credit card), and control over which invoices pay automatically. The first version only covered hosting fees.

The Protection Plan covered theft, weather, water and fire, risks that mattered early on. Better operations and infrastructure had since reduced them, and adoption declined.

One pain point remained: unexpected repair costs. Rather than maintain a product that no longer converted, we repurposed the idea. Repair Coverage covers eligible repair costs during the coverage period and replaced the legacy plan.

Coverage touched several existing journeys, so it couldn't be a standalone screen. The real challenge was making a new capability feel native to existing workflows.